Using tweets, likes and status updates, Sun Splash garnered the power of social media to make a splash this summer.
Sandie Greiner, water park manager, said revenue is up roughly $89,000 this season. She credits it to the new marketing strategy.
"We followed a very good marketing plan," she said.
The new marketing firm, 3i Advertising, has 20 years experience with water parks, said Greiner, who has also been using Facebook and Twitter to connect with Sun Splash visitors.
The Facebook page has almost 5,000 likes while the Twitter page has a little under 200 followers. Both pages send out information about events and specials going on in the park.
"It's the coolest intervention to get your name out there and get people into the park," Greiner said. "It's absolutely fantastic."
Sun Splash has conducted photo contests, offered buy one get one free coupons and had Wacky Wednesdays, where parking was free for fans and followers. It normally costs $5 to park for cars.
Emmy Sanchez, a Cape Coral resident, has seen the page and thinks the online deals are a great idea.
"I think it would be worth it because of the price of parking and admission," Sanchez said.
Aqua Theater and Family Fun nights have also been a success this season. There are two of each left before the park closes for the year.
"(We're) always looking for added value to bring people in and it worked," Greiner said. "Families love to sit there in the pool and watch a movie."
The park did have some rough weeks due to inclement weather but Greiner said the park has caught up. Last week was the peak week, she said.
"(Last) week we hit $2 million for the season in revenue generation," Greiner said.
Brian White, of Sebring, came to Sun Splash with his family. He said she hasn't seen the Facebook page but thinks it's a good idea. This is his second time to Sun Splash this summer and he likes the park because it's affordable.
"It's the closest park to come to that's not $50 a person," White said.
Sun Splash has 17 operating days left. The park closes for the season on Sept. 25.
"This is a long road to the finish," Greiner said. "You can't be too critical, just keep up with your plan and stick to it."
Park Schedule
Sun Splash has some special events remaining this season.
- Family Fun Night: Saturday, Aug. 13, 5:30 p.m. to 8:30 p.m.
- Aqua Theater Night: Friday, Aug. 26, 6 p.m. to 10 p.m. The park will show "Rango."
- Family Fun Night: Saturday, Sept. 10, 5:30 p.m. to 8:30 p.m.
- Aqua Theater Night: Friday, Sept. 23, 6 p.m. to 10 p.m. The park will show "Despicable Me."
If You Go
What: Sun Splash Family Waterpark
Where: 400 Santa Barbara Blvd.
When: weekends 10 a.m. to 5 p.m. and Labor Day, 10 a.m. to 5 p.m.
Cost: $12.95 for Cape Coral residents; $10.95 for children 2-12 and seniors who are residents. Non-residents add $4 to the ticket prices.
Website: sunsplashwaterpark.com
Facebook: facebook.com/ sunsplashcc
Twitter: @SunSplashCC
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